Discover all the details about Apple’s upcoming events in 2023, including the start times of their keynote presentations and what products we can expect to see launched.
Rather than participating in major industry events such as CES or E3, Apple prefers to hold its own events at Apple Park several times a year. These events are attended by members of the press and industry professionals, and are streamed live online to millions of viewers.
Apple held three events in 2022: a spring event in March, WWDC in June, and the iPhone 14 launch in September. While an additional event was anticipated for October or November, it never materialized. In 2023, we may anticipate at least three, and perhaps four, Apple events, including the debut of a whole new category of Apple goods.
As of March 29, 2023, Apple has officially announced the dates for WWDC. The event will begin with “a special in-person experience” at the Steve Jobs Theater on June 5 and will continue through June 5.
According to the information available, the next event in Apple’s calendar will be the keynote that opens WWDC, the Worldwide Developers Conference, on Monday June 5, 2023. At this point, it seems unlikely that Apple will hold a spring event, although there is still a chance of a surprise announcement in April. Apple typically holds three or four live or live-streamed events throughout the year, usually around the same times each year:
March/April | Spring event (less regular) |
June |
WWDC (predictable) |
September |
Fall event (predictable) |
October |
Final event (less regular) |
WHAT TIME WILL THE NEXT APPLE EVENT START?
However, the event calendar is subject to change, and in some years Apple may not hold a spring event at all. The WWDC keynote will start at 10 am PT at Apple Park in Cupertino, California, on June 5. The timing of the event will vary depending on the time zone you’re in, but it typically starts at the same time each year.
The upcoming Apple event, which is the WWDC keynote, is scheduled to start on Monday, June 5th at 10 am PT. This event will take place at Apple Park, located in Cupertino, California, and is expected to follow the standard schedule for Apple events.
For Our Readers In Different Time Zones, The Start Time Of The Event Will Be As Follows:
- In the United States, the event will start at 10 am Pacific Time (PST/PDT), 11 am Mountain Time (MST/MDT), noon Central Time (CST/CDT), and 1 pm Eastern Time (EST/EDT).
- In Canada, the start time will be the same as in the US, with an additional 2 pm start time in the Atlantic Time Zone (AST/ADT).
- In the United Kingdom, the event will start at 6 pm Greenwich Mean Time (GMT/BST).
- In Europe, the start time will be 7 pm Central European Time (CET/CEST).
- For our readers in India, the event will start at 10:30 pm Indian Standard Time (IST).
- In Australia, the event will start on the following day, with a 1 am start time in the Western Time Zone (AWST/AWDT), a 2:30 am start time in the Central Time Zone (ACST/ACDT), and a 3 am start time in the Eastern Time Zone (AEST/AEDT).
- In New Zealand, the event will start on the following day at 5 am New Zealand Standard Time (NZST/NZDT).
It’s important to note that these times may be subject to change, so be sure to double-check the start time in your local time zone closer to the event date.
HOW LONG DOES AN APPLE EVENT LAST?
An Apple keynote typically lasts from one to two hours and features Tim Cook, the CEO, alongside other Apple executives such as Craig Federighi, John Ternus, Erin Turullols, and others. However, the longer keynotes tend to be WWDC and the September event.
As for the events that are expected to take place in 2023, based on previous history and recent rumors, there is a possibility of a Spring Event in April 2023, although the likelihood is decreasing. The event is most likely to take place on a Monday or Tuesday in early to mid-April.
Apple’s Last Few Spring Events Were Held On The Following Dates:
2022 | Tuesday, March 8 |
2021 |
Tuesday, April 20 |
2020 |
No event due to Covid |
2019 |
Monday, March 25 |
2018 |
Tuesday, March 27 |
2017 |
No event |
Apple was expected to introduce its AR headset at a spring event, which would be a new device category for the company. The AR headset is anticipated to cost over $3,000 and may not ship until fall, although it will precede the release of wearable Apple glasses. Recent reports indicate that the unveiling may have been postponed until WWDC in June, and it’s unclear if Apple will have a spring event at all.
Along with the AR headset, a new 15-inch MacBook Air and a Mac Pro with Apple silicon were expected to be unveiled at the spring event, but now they are more likely to appear at WWDC. WWDC is scheduled for the first week of June 2023, with the keynote confirmed for Monday, June 5. Apple typically uses WWDC to announce the latest versions of its operating systems and preview new hardware. This year, we may see iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17, as well as xrOS, Apple’s mixed-reality OS.
If there is no spring event, the same devices stated above, including the mixed-reality headset, are likely to emerge at WWDC. Apple always holds an event in September, where it typically unveils a new iPhone. This year, we may see the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and possibly a new iPhone 15 Ultra to replace the iPhone 14 Pro Max. We may also see the launch of the Apple Watch 9. If Apple has not yet unveiled its AR headset, the fall iPhone event is a strong contender for its debut.
Apple’s late fall event is not guaranteed to happen, but it typically unveils new Macs and iPads. In 2023, this would likely mean the launch of the M3 chip, which could appear in the new 24-inch iMac, iPad Pro, and MacBook Air. In the past six years, Apple has held three events, making it a 50 percent chance of happening this year.